•prioritize accuracy above all else

•represent each issue fairly and without misrepresentation

•fulfill role as watchdog for the public, even in situations where there is pushback

•make a concerted effort to constantly expand knowledge of  the people and things around you; shed light on stories or issues others aren't aware of

•refrain from distorting or changing context or facts, even when they would favor the argument you're trying to make

•hold yourself to a high standard of behavior at all times — you represent your employer even outside of the station 

Personal Code of Ethics